Research into
16-25 demographic, regional magazines, value of takeaway food industry
Demographic information is used repeatedly within the media
marketing industry to sort the media audience out into age, gender, race and
other categories. The 16-25 age range is one of the key demographics for brand
advertisers. The 16-25 demographic is one of the most desired demographics
within media marketing because statistically this age group spends the most
money on things such as takeaway or technology. This means that the majority of
marketing and advertising of products is targeted at them. Because this age
group are large users of social media, brands and products are often marketed
on social media to gain more attention, as well as on TV surrounding typical TV
shows that this age range may watch, for example Love Island. People of this
age range are the most likely to spend their money on more materialistic things
or takeaways because they typically aren’t at the age where saving for a house
or expensive car are normally happening.
Regional magazines in Norfolk include the Eastern Daily Press
Norfolk magazine, and Places and Faces magazine. Most regional magazines are
aimed at the older middle-class generation such as the Eastern Daily Press
Norfolk magazine. However, there are some regional magazines that could be aimed
at a younger audience like the magazine Places and Faces. In the magazine it
looks at celebrities, food, travel, fashion, homes and gardens and theatre.
These topics would typically appeal to a wide range of audiences, with
celebrities and fashion typically appealing to female 16-25-year olds and
travel, homes and gardens and food appealing to 20-40-year olds who own homes.
As a result of including a variety of topics the places and faces magazine
targets most people in the region. However, it is not that common that a
younger audience would read a regional magazine, with Places and faces 16-25
demographic only being 7% of the readers, this could be because it is not as
‘mainstream’ as other magazines such s cosmopolitan and vogue magazine, which
shows that a younger audience are not as interested in their region and what’s
happening near them.
The takeaway industry in the UK has a revenue of £18.2
billion, whilst its employment continues to go up from 386,599. The takeaway
industry has over 40,738 businesses and is becoming more and more popular and
ordinary every year. In the recent years the takeaway industry has grown and
has more options of takeaway food choices. Some takeaway companies even go to
restaurants for food that they can deliver. For example, if you order with Deliveroo
you can get anything from original takeaway food like pizza to non-traditional
foods like sushi.