Research- 16-25 demographic, regional magazines, value of takeaway food industry

Research into 16-25 demographic, regional magazines, value of takeaway food industry

 

Demographic information is used repeatedly within the media marketing industry to sort the media audience out into age, gender, race and other categories. The 16-25 age range is one of the key demographics for brand advertisers. The 16-25 demographic is one of the most desired demographics within media marketing because statistically this age group spends the most money on things such as takeaway or technology. This means that the majority of marketing and advertising of products is targeted at them. Because this age group are large users of social media, brands and products are often marketed on social media to gain more attention, as well as on TV surrounding typical TV shows that this age range may watch, for example Love Island. People of this age range are the most likely to spend their money on more materialistic things or takeaways because they typically aren’t at the age where saving for a house or expensive car are normally happening.

 

Regional magazines in Norfolk include the Eastern Daily Press Norfolk magazine, and Places and Faces magazine. Most regional magazines are aimed at the older middle-class generation such as the Eastern Daily Press Norfolk magazine. However, there are some regional magazines that could be aimed at a younger audience like the magazine Places and Faces. In the magazine it looks at celebrities, food, travel, fashion, homes and gardens and theatre. These topics would typically appeal to a wide range of audiences, with celebrities and fashion typically appealing to female 16-25-year olds and travel, homes and gardens and food appealing to 20-40-year olds who own homes. As a result of including a variety of topics the places and faces magazine targets most people in the region. However, it is not that common that a younger audience would read a regional magazine, with Places and faces 16-25 demographic only being 7% of the readers, this could be because it is not as ‘mainstream’ as other magazines such s cosmopolitan and vogue magazine, which shows that a younger audience are not as interested in their region and what’s happening near them.   

 

The takeaway industry in the UK has a revenue of £18.2 billion, whilst its employment continues to go up from 386,599. The takeaway industry has over 40,738 businesses and is becoming more and more popular and ordinary every year. In the recent years the takeaway industry has grown and has more options of takeaway food choices. Some takeaway companies even go to restaurants for food that they can deliver. For example, if you order with Deliveroo you can get anything from original takeaway food like pizza to non-traditional foods like sushi.