Takeaway food poster analysis Hannah Jackson
The
style of this advert is once again quite simplistic but shows a lot about the
company. The use of a light aqua blue colour for the background allows for a
fresh modern effect which could have connotations as being a modern casual
company. This appeals to the young demographic target audience and there is
more and more appeal from the target audience for more simplistic colourful
adverts. The images are of Asian food from popular restaurant Wagamama’s and
sushi from restaurant itsu. The images used are bright which fits in with the
apps design and shows pleasant looking foods that are not traditional English
dishes. This appeals to the target audience as younger people are generally
more inclined to experiment with different cultures food choices. This promotes
both the company Deliveroo and the restaurants as it shows that the company has
a variety of different food choices based on the popular restaurants shown. The
layout of the poster is simplistic with the caption ‘Quickly browse great
restaurants near you’ and a plain black phone in the centre of the advert with
the Deliveroo app on its screen. You can pick up on what the company is as the
company’s name ‘Deliveroo’ is written near the search bar. Although subtle this
fits with the simplistic minimalist vibe of the advert and isn’t plastering the
company’s name or logo all over the advert which makes the whole advert seem
more professional. In the aqua blue background there are shapes that are
slightly lighter in colour that can be assumed as foods. This shows the subtle
details of the advert and the effectiveness of the minimalist style. The font
used is thick and rounded which isn’t as intense as bold spiky writing. This
connotes a laid-back simple tone of the company that most delivery company’s do
not have, for example just eat adverts generally have a more forward approach
than this advert.
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