Research- takeaway poster analysis

Takeaway poster analysis                                                                                                  Hannah Jackson

There is a trend in these advert styles being simplistic but effective. In this advert there is a plain bold red background. This background could link in with food or condiments, suggesting ketchup with takeaway fast food as it is mostly used for food that this app would provide. The main colours used are red and white. This may be because red and white go together well and the writing in white is standing out because of the contrast. There is a recurring theme of red and white with the chef character on the advert wearing a white chef’s outfit with red buttons on the torso. The chef is portrayed as a stereotypical chef character with a big bushy moustache and a white chef’s hat. This helps people to recognise straight away the links with food on this advert. The chef is grinning and holding up a phone and pressing the screen with his finger. The phone shows the Just Eat app which promotes the company within the advert. Although it is not a close-up picture of the app you can clearly see the Just Eat logo shown at the top of the screen. On the advert there is yet another use of the logo with the quote ‘Don’t cook, JUST EAT’. This once again promotes the company as well as telling the viewer that they shouldn’t cook, and they should ‘just eat’. This promotes the takeaway industry and creates negativity around having to cook. The use of the quote ‘Give Hunger the finger’ is a humorous approach and while subtle appeals to an adult audience as it references adult humour. This suggests the target audience of this advert could be targeted at 18-40-year olds as it also references ordering a takeaway instead of cooking and typically children do not cook every night, but adults do. The font used is bold which connotes the company being popular and bold. The layout of the advert is symmetrical in the sense that the ‘don’t cook just eat’ logo is in the left centre, the chef character is in the left corner and ‘give hunger the finger’ is in the centre top of the advert. This looks very effective as nothing looks out of place.